Bpétale is a multi-brand ecosystem spanning three distinct lines, Natural Essence (skincare & haircare), Travels & Tours, and Krunchies, unified under one design system. Built on WordPress and Elementor Pro using the Agntix theme, the site is live and in front of real customers today; only the checkout/store layer is still marked coming soon while the ordering flow is finalized.
Three very different product categories, skincare, travel, and snacks, needed to feel like one coherent brand rather than three unrelated sites bolted together. On top of the design system work, roughly 47 Natural Essence products needed SEO-optimized descriptions, size and price variants, and correct category structure, without spilling over into the wrong sub-brand's shop.
Established a design system directly from the original Webflow MVP, confirmed hex values, brand-specific palettes per sub-brand, and Inter as the shared global font, then rebuilt it fully in Elementor Pro. Two-tone headings were solved with Text Editor widgets after Heading widgets stripped inline HTML, and responsive-visibility duplicate elements handled breakpoint-dependent positioning. All Natural Essence products were documented with Rank Math-optimized short and long descriptions and correct variant structure, and a WooCommerce categorization bug that surfaced Krunchies products on the Natural Essence shop was identified and fixed.
Founder-led product direction, design-system development, WordPress implementation, product-content structure and WooCommerce troubleshooting.
Three different lines, Natural Essence, Travels & Tours and Krunchies, share one recognizable system while retaining their own visual and commercial context.
Approximately 47 Natural Essence products received structured descriptions, variants and category organization. A category-leak issue that exposed Krunchies products inside the Natural Essence shop was identified and corrected.