Bpétale is a multi-brand ecosystem spanning three distinct lines — Natural Essence (skincare & haircare), Travels & Tours, and Krunchies — unified under one design system. Built on WordPress and Elementor Pro using the Agntix theme, the site is live and in front of real customers today; only the checkout/store layer is still marked coming soon while the ordering flow is finalized.
Three very different product categories — skincare, travel, and snacks — needed to feel like one coherent brand rather than three unrelated sites bolted together. On top of the design system work, roughly 47 Natural Essence products needed SEO-optimized descriptions, size and price variants, and correct category structure, without spilling over into the wrong sub-brand's shop.
Established a design system directly from the original Webflow MVP — confirmed hex values, brand-specific palettes per sub-brand, and Inter as the shared global font — then rebuilt it fully in Elementor Pro. Two-tone headings were solved with Text Editor widgets after Heading widgets stripped inline HTML, and responsive-visibility duplicate elements handled breakpoint-dependent positioning. All Natural Essence products were documented with Rank Math-optimized short and long descriptions and correct variant structure, and a WooCommerce categorization bug that surfaced Krunchies products on the Natural Essence shop was identified and fixed.