The Bpétale mark — a flame-winged bird paired with a bold serif wordmark — was built by hand, sketched and refined stroke by stroke before being brought into motion. The timelapse above shows that full process, from the first rough shapes to the finished mark.
Bpétale spans skincare, travel, and snacks under one brand, so the mark needed to feel warm and a little playful without losing polish. The animated version keeps that same warmth — a soft entrance rather than a hard cut — and is now used across the real, live Bpétale sites.
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